 |
Congratulations Disney Adults, you’ve caught academia’s attention.
Contested Kingdom: Fan Attachment and Corporate Control at Disneyland by William McCarthy provides two discussions. First, McCarthy explores the sense of place attachment developed by Disney fans at Disneyland. Second, the text provides an examination of three decades of fan social media relationships with the power including power dynamics. As part of this evaluation, McCarthy provides insights into the relationship between fans and the Walt Disney Company. The author completed a longitudinal study of fans and media that ranges from the use of discussion boards to the more current Instagram and YouTube influencers. McCarthy demonstrates that the creation of the Annual Passholder program combined with message boards gave fans who had increased access to the parks additional thoughts of ownership and a platform to share their increasingly strong thoughts of ownership. However, with increasing costs and diminished access, many fans have found themselves disenchanted with Disney corporate and limited access to a place they see as their own. But in the current age, many of the expressed fan thoughts are strongly positive as key social media influencers need to maintain positive messages to gain access to Disney resources for content creation. As a reader, we observe a transformation as online outlets were originally a place to state strongly one’s own opinions to today where many of the loudest voices require Disney support to feed their streams.
I totally understand the need for support to create content, right here on this blog. Not to speak out of school, there once was a publisher I had a fantastic relationship with and numerous review copies. But in my promise to be honest, I had some problems with one of their books, which led to a curt email and the end of a relationship! Could I have been softer in my criticism? Well, no! But honesty came with a cost. I understand in a small way how those in the online space creating content need external support to lower the economic cost of creating. A true rock-and-hard place situation is occurring in these online settings. McCarthy does an excellent job of showing how the increased cost of content creation and access online, and the need to pay for the content, has created a situation where even unintentionally, some of the top Disney and Disneyland content creators have been coopted to the Disney publicity machine. I bet the late Jack Linquist would be proud!
I’ve made some observations in the past about serious academic works and largely Disney history intersecting. This is another example of a serious academic study, with McCarthy completing a survey and interviews while employing an academic model to construct an argument. However, in this case, it’s not history but media studies and sociology taking Disney fandom seriously. This could be intimidating to some, with academic language and models attempting to explain relationships. I at times struggled with how to review this text, do I use a more formal academic tone or slide into more casual language? This is the type of study that will gain the attention of researchers and other academics. However, I would urge those interested in Disney influencers and social media, Disney’s corporate relationships with these media outlets, and those with a general interest in the growth of 21st Century social media to consider this monograph an interesting read.
Contested Kingdom: Fan Attachment and Corporate Control at Disneyland is an academic study of the relationship between fans and the location they feel they just not own but also love. McCarthy demonstrates how fans have come to be attached to the park. McCarthy also details through surveys and interviews the changing relationship between fans and the Walt Disney Company’s views of the park on online platforms. While academic, the main points of the study are accessible to non-technical readers, especially for those who consume Disney social media content as part of their fandom.
Review Copy Provided for Review
